Most country music followers understand that Martina McBride is a significant advocate of cancer awareness and a serious pressure in the fight versus cancer, yet the singer will certainly be carrying out more to enhance awareness and funds thanks to a brand-new partnership.
At CRS 2016, McBride announced Band versus Cancer, a brand-new cancer awareness initiative in partnership along with Sarah Cannon, the global cancer institute of Hospital Corporation of America (HCA). As portion of the effort, McBride and various other top-notch artists will certainly strike the road on the Sarah Cannon Tour, which will certainly incentive several charitable cancer sustain organizations.
Most of the details for the Sarah Cannon Tour have actually yet to be announced, yet McBride did prove to that the trek will certainly travel through several crucial cities in the U.S. and conclude in October, which is Breast Cancer Awareness Month, at the Grand Ole Opry. At each concert, attendees will certainly have actually the opportunity to participate in Band versus Cancer through special on-site activities.
“Assisting families that are facing cancer has actually constantly been a induce that is near and dear to my heart,” says McBride. “I’m honored to be the voice that connects these people and their families along with a fully committed group of cancer experts. With each other along with Sarah Cannon, this means each individual can easily fight cancer where they grab their greatest strength, in their own communities, along with their own band of support.”
The very first focus of the Band versus Cancer campaign will certainly be on those fighting blood cancer. Around every 3 minutes, one individual in the U.S. is diagnosed along with blood cancer, yet unfortunately, 70 percent of every one of blood cancer patients in demand of a transplant do not have actually a matched donor in their family.
“We have actually learned that as soon as we delivering induce and music together, we’re able to reduce through the media noise and delivering quite necessary messages to a better variety of people,” adds President and CEO of Big Machine Label Team Scott Borchetta. “The amount is so considerably better compared to the parts, and it’s defined in our brand-new partnership along with Sarah Cannon … [W]e are honored to join them in spreading the message and reaching the greatest variety of people feasible along with Martina McBride and various other wonderful BMLG artists and their music.”
Fans can easily join the Band versus Cancer motion on BandAgainstCancer.com. By signing up, you’ll be kept abreast of artist additions, tour dates and various other details.
In addition to this brand-new partnership, McBride is likewise functioning on a brand-new album. She premiered a brand-new single, “Reckless,” at a recent concert.
Country Stars that Stand Up to Cancer
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